RESOLUTION PROFESSIONAL’S NOTIFICATION

  • eShakti is a D2C business online and sells
    • mainstream women’s fashion in the US
    • under its own brand name
    • With customization of size and style for all its 3000 skus online

    eShakti has uncovered a highly scalable, large global opportunity:

    Women range in height, size, shape and preferences in style. No size chart can meet this variety, leaving the majority of women badly underserved. Only eShakti meets all these.

    The addressable market is about $100 B in the US alone.

    Only eShakti has cracked the code on mass-customization of women’s clothing using technology and knowhow. (In fact it has two patents – one for the customization process and the other for the user-interface for custom-styling.) This gives it competitive barriers.

    In FY 2023, eShakti’s revenue was at $19M.

    The Opportunity – Addressable Market Of $100B In The US

    But the market is in fact much larger when you reckon the under-served demand:

  • 65% women take plus sizes but contribute only to 20% of clothes sold.
  • 50% women don’t conform to standard sizes as their body shape is not the hour-glass that the size-charts assumes. So the upper body could be a Size 8 while the lower body a Size 12.
  • 40% women are shorter/taller than the height size charts assume (5’4”-5’6”)
  • 100% women have unique style preferences. They know the necklines, sleeves and hemline that work for them and those that don’t. But they don’t get the option to get what suits them best. That leaves money on the table.

    • Competitive Barriers

    eShakti uses tech tools in pattern-making (repurposing licensed software in a patented processes to delivery consistent quality of customized clothes).

    Patents for:

    1. System & Method of Pattern-making for Mass Customized Production of Apparels – India
    2. Provisional patent: Apparel Visualization System And Method Thereof – US.

    eShakti has developed the capability to do unit-production also at scale.

    eShakti combines the intellectual property across:

  • Fashion Design
  • Pattern-making and unit production of made-to-order custom clothing
  • Photo-shoot and catalogue-making
  • Acquiring new customers at a cost below the unit margin
  • A dedicated, asset-light manufacturing base that can be scaled
  • Zero inventory of finished goods

    • Business advantages over other fashion companies

    eShakti only makes to order

  • No inventory risk.
  • Widest selections
  • Launch 15 new styles daily right through the season based on real-time trends.
  • No unsold inventory at the end of the season.
  • Tech-orientation. (Inventory management, order-tracking, pattern-making, user-interface)

    • Fulfilment: The Hub-and-Spoke Manufacturing model

  • eShakti's fulfilment capability is located in Gurgaon and the SEZ in Noida. Tech inhouse, manufacturing outsourced
  • Makes for asset-light manufacturing
  • eShakti supplies the training, patterns, fabrics and trims and the quality assurance personnel centrally from the hub to them..

    • The customization work-flow

    Pre- and during season

    • Trend studies (using industry sources and our own market research)
    • Fashion development
    • Forecast
    • Sourcing of Fabrics and trims
    • Product development including graded pattern-making 0-36W
    • Product Shoot
    • Customer panel approval and ratings
    • On-boarding products that pass the panel

    On receipt of order

    • Pattern-making (pre-production template for each item ordered)
    • Marker-making
    • Fabrics and trims issue as a kit to the shop-floor
    • Cutting
    • Stitching
    • Quality check
    • Shipping via FedEx, UPS, DHL directly to the customer’s door worldwide
    • Service after sales from our Portland, Oregon returns center
    • Voice-support through the team in the US
    • eMail support via team in India
    • Obtain feedback